Ask for the Moon
Innovation at Shaw Brothers Studios
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“Kung fu, innovation and business strategy. Reading Ask for the Moon is like having an artist take your hand and walk you into a familiar strange world where creatives dance with balance sheets. Loved it!” - Fiona Tribe
In the 1960s Shaw Brothers Studios revolutionised martial arts filmmaking. Movie mogul Sir Run Run Shaw developed a way to churn out lavish blockbusters quickly and cheaply. An assembly line approach kept his filmmakers busy but access to an extraordinary pool of resources meant they could “ask for the moon”. This book is a case study exploring how a brilliant, driven entrepreneur and his audaciously creative filmmakers conducted a bold experiment in business and movie-making innovation.
Featuring illustrations by Rebecca Stewart.
“Ask for the Moon is an absolute joy!” - Benjamin Jones
“An insightful consideration of creativity, innovation and organisational culture.” - Dr Alexia Maddox
